Better Way Awards

The Amara Raja Better Way Awards

In line with Amara Raja's commitment to transforming lives, we take immense pride in introducing 'The Amara Raja Better Way Awards'. This prestigious initiative aims to recognize and honor individuals and entities who excel in the realm of innovative entrepreneurship, particularly those who 'improve the quality of life of people by building institutions that provide better access to better opportunities’.

The Awards are designed to support and encourage emerging entrepreneurs from rural areas of India with products/solutions/services that have substantially impacted local communities and have a demonstrated history of providing employment opportunities for the local people.

The 'Amara Raja Better Way Awards' embody our dedication to fostering a culture of innovation and entrepreneurship while promoting inclusive growth and prosperity.”

Recognising Social Innovators From Rural India

Calling innovative entrepreneurs from rural areas with substantial social and community impact for the year 2024.

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Who Can Apply?

The Amara Raja Better Way Awards are designed to support and encourage emerging entrepreneurs from rural areas of our country, this includes:

  • A registered and recognised business entity

  • The entity must have products/solutions/services that are present in the market

  • The entity's product/solutions/services should have substantially impacted local communities

  • The entity should not have any default in the last 3 years

  • The entity should have demonstrated a history of providing employment opportunities to local people

  • The entity should show reasonable revenue growth and should have the potential to make high social impact

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Who Can Apply?

Award Categories

Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. The new form of energy is a reflection of Amara Raja, an emblem of everything that defines - The Amara Raja Way®

Better Way Award

Better Way Award

For Women Employment

Better Way Award

Better Way Award

For Rural Income Generation

Better Way Award

Better Way Award

For Best Agri Based Business

Selection Criteria

Our distinguished jury members will evaluate the entities based on the following criteria:

Social And Community Impact

Social And Community Impact

Contribution Towards Local Employment Opportunities

Contribution Towards Local Employment Opportunities

Year-On-Year Revenue Growth

Year-On-Year Revenue Growth

Innovation And Best Practices

Innovation And Best Practices

Winners Will Get

A cash prize of Rs. 3 Lakhs

A year-long mentorship program in Business Development, Finance, Supply Chain and HR, facilitated by CXO level professionals from the Amara Raja Group

Ongoing guidance and support

2024 Awards Winners

Better Way Award

Better Way Award

for Rural Income Generation

Thanima Products and Marketing is a Kerala-based company founded in 2012 by Bijumon K R. The company is fostering rural economic growth, promoting sustainable business practices, and empowering local communities. Thanima has achieved significant revenue growth by directly sourcing raw materials from farmers in rural Kerala and Tamil Nadu, ensuring they receive the highest value for their produce.

Better Way Award

Better Way Award

for Best Agri-based Business

Siyanjali Retails Pvt Ltd was founded by Yashpal and Vanita Chandel. It is dedicated to reviving millet consumption in Himachal Pradesh, fostering sustainable agriculture, and driving community well-being. Since its inception in 2021, the company has demonstrated a clear vision for promoting healthy food habits, empowering local farmers, and supporting rural economic growth.

Better Way Award

Better Way Award

for Women Employment

Farm2Fam India Pvt Ltd situated in Maharashtra has emerged as a transformative leader in promoting women’s empowerment and fostering rural economic development through innovative agricultural practices. With a visionary approach to cultivating locally grown fruits, Farm2Fam not only addresses the need for import substitution but also ensures affordable access to high-quality produce for Indian consumers, contributing to better public health.

2023 Awards Winners

Better Way Award

Better Way Award

for Women Employment

Shreeja Mahila Milk Producer Company Ltd is a cooperative with over 1,20,000 women dairy farmers as members. The entity sources milk from its member farmers at remunerative prices and shares the profits with them. This MPO has two processing plants and the plants are operated by SHGs in alliance with District Rural Development Agency.

Better Way Award

Better Way Award

for Best Agri-based Business

Bhaumya Innovations transforms wastelands ridden with stones into cultivable lands by innovative machines that are developed by them. These machines are a boon to farmers and play a key role in government plans to convert wastelands for farming. Many marginal farmers have evinced interest in using the company’s machine on rental basis and farmers with cumulative land holding of 3,000 acres are about to sign-up. They are also developing other machines which aid in farm automation.

Better Way Award

Better Way Award

for Rural Income Generation

Resham Sutra has developed a low-cost solar powered compact silk yarn making machine which consumes very less power. They have also developed a novel silk fabric weaving loom which is a fusion of a hand loom and power loom machine incorporating the positives of both these systems. Resham Sutra brings women under Self-Help Groups to make the silk yarn and also to weave silk fabrics using their machines. This way, Resham Sutra has so far created livelihood for about 22,000 women.