Aims to recognise entities that excel in innovative entrepreneurship benefiting rural communities.
Hyderabad, 16th Oct: The Amara Raja Group, a $2 billion global conglomerate, has announced the unveiling of the third edition of ‘The Amara Raja Better Way Awards’. These honours are designed to acknowledge and nurture exceptional individuals and entities who have made a remarkable difference to rural communities with innovative entrepreneurship.
Crafted to specifically support individuals and entities from rural areas across the nation, ‘The Amara Raja Better Way Awards’ resonate with the Group’s enduring purpose of ‘providing better access to better opportunities to more and more people’. The three categories with Rs.3 lakh each prize money are:
In comparison to their urban counterparts, rural entrepreneurs often grapple with obstacles that demand support and encouragement from all segments of society. Over 85% of them are first
generation entrepreneurs, many of whom face barriers in realizing their innovative ideas due to resource constraints and a lack of guidance. These entrepreneurs not only display ingenuity but also
play an indispensable role in driving economic growth, job creation, and community advancement.
Application form is available on the group’s website https://www.amararaja.com/better-wayawards/ and the deadline for submissions is set for 20th November 2025.
A panel of esteemed experts will assess the entities based on their social and community impact, as well as their contribution to local employment opportunities.
The previous winners have been: Thanima Products and Marketing from Kerala, Siyanjali Retails from Himachal Pradesh, Farm2Fam from Maharashtra, Resham Sutra from Ranchi, Bhaumya
Innovations from Telangana and Shreeja Mahila Milk Producer Company from Tirupati.
In addition to a substantial cash prize of Rs 3 lakhs, award winners will receive ongoing support and guidance to help them continue their trajectory of success.
Founded by Dr Ramachandra N Galla, The Amara Raja Group is a leading conglomerate with revenues exceeding $2 billion through highly engaged customers across the globe. The group has
diverse businesses ranging from Automotive, EV & Industrial Batteries to Infrastructure, Electronics, Auto Components and Food Processing. Amara Raja exports its products to over 50 countries around the world and has 21,000 employees.
Brijesh Menon
Head Corporate Communications
bjm1@amararaja.com