March 4, 2020

Amara Raja Electronics Ltd. join hands with Salom Electric (Xiamen) Co. as manufacturing and supply partner

Hyderabad, March 04th 2020: Amara Raja Electronics Limited, a unit of Amara Raja Group has entered into an agreement with Salom Electric (Xiamen) Co. as a manufacturing and supply partner. As a part of the deal, Amara Raja Electronics will provide them, with a wide range of power products, including external power supplies, battery chargers, wall plug-in power supplies, car chargers, vehicle power adaptors, power banks, wireless chargers, and associated products. The agreement also states that the manufacturing of the comprehensive range of products will be done at AREL’s state-of-the-art electronics factory in Chittoor, Andhra Pradesh. The products will be shipped to Salom’s global clientele in India and abroad.

Mr. Vikramadithya Gourineni, Managing Director, ARELMr. Kiff Wang, Chief Operating Officer, Salom Group, and Mr. Leo Yaus President, Salom Americas & India signed the deal in the presence of Mr. Chanaka Tillakaratna, Business Development Manager, Salom Europe & AsiaMr. Sri Rajkumar, Director, Salom India and, Mr. Sajan David, Business Head, AREL.

Speaking on the occasion, Mr. Kiff Wang, Chief Operating Officer, Salom Electric (Xiamen) Co. said “We are extremely happy to be partnering with Amara Raja Electronics today. Our partnership will ensure that Salom’s world- class products, powered by AREL’s state of the art factory are available to our clientele both in India and abroad. Our association has also made us a true player in the “Make in India” vision of the government. I am confident that with our combined strength, we will be able to serve our customers better.”

Highlighting the key features of the agreement, Mr. Vikramadithya Gourineni, Managing Director, Amara Raja Electronics added “This association is much more than just expanding our outreach. It is not only very well aligned with the ‘Make In India’ scheme of the govt., but also makes our presence stronger in India and abroad. Furthermore, it is a delight to work with a company that’s been a trusted partner for some Fortune 100 companies and add value to the supply chain and the brand.”   

The contract will pave way for Salom’s increased presence in the fast- growing segment in India, and truly become a participant in the Make in India program while AREL will continue to invest in manufacturing excellence and state of the processes, helping Salom gain better market penetration.

About Salom Electric

Salom is one of Top 5 power solutions manufacturer world-wide and a trusted partner to many Fortune 100 companies, having supplied more than 1.5 billion power products over its 50-year history.  Salom’s products find application in powering digital cameras, medical testing devices, smart phones, shavers, portable Wi-Fi routers, walkie-talkies, set top boxes, phone conference systems, vacuum cleaners, motor bikes and numerous other consumer and enterprise electronics.  Salom has its manufacturing facilities in the beautiful city of Xiamen, South East China.  Salom Xiamen is the world-wide Headquarters and ships products to every major city globally. The group owns a 200,000 m2 industrial park which also provide significant space for further future expansion.

About Amara Raja Electronics Ltd.

Amara Raja Electronics Limited is an ISO 9001:2000, ISO 14001, TS 16949 and ISO 13485 certified company and is part of the Amara Raja Group. AREL has its core business focus in Electronic Systems Design and Manufacturing (ESDM) segment and has its state of the art 20,000 sq. meter EMS factory located in Chittoor, Andhra Pradesh. AREL specializes in end-to-end design, prototyping, sourcing, turnkey manufacturing, testing of high-reliability PCBAs, box build, products and systems integration services, among other services delivering superior quality and customer satisfaction. AREL supply a wide range product to its clientele in the Power, Automotive, Industrial, Consumer & Medical segments. With a fully vertical integrated manufacturing eco system, AREL cater to market verticals of Energy, Automotive, Consumer, Healthcare, Industrial, Networking and Railways.

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